Aurora's Cup Coffee roasted WHEN you order!

After being a hobby roaster for a few years, Bernie started Aurora’s Cup Coffee in December 2020 in Albuquerque, New Mexico.

Our mission is to bring affordable, small-batch fresh roasted coffee to everyone, directly from our roasters to your doorstep. We only sell direct to customers online and in person at food and trade shows around Albuquerque. We only roast your order when you order. We have no roasted coffee on the shelf. You will never get stale coffee from Aurora’s Cup Coffee.

A little about our name. In Roman mythology, Aurora, always the first to wake, announced daybreak and was considered the goddess of the dawn. She rode her chariot across the sky, ahead of Sol the god of the Sun, trailing her purple mantle of stars.

In our logo, Aurora rises from the coffee vapor in your cup, greeting the new day, symbolizing new beginnings and the opportunities the new day offers.